<img alt="" src="https://secure.easy0bark.com/258864.png" style="display:none;">
Skip to content

2025 Wellness Program Starter Kit: 4 Ways to Capture Engagement in the New Year

The unknowns surrounding your 2025 wellness program are enough to keep you awake well past midnight on New Year’s. You’ve prepped and strategized for months, hit all your deadlines, and ate, drank, and breathed wellness before reaching the starting line. 

And now, it’s finally time to launch your program, and you can’t figure out where that pit in your stomach came from. (And no, it’s not from your leftover champagne.)

With job stress, rising healthcare costs, and data privacy concerns at an all-time high, it may seem like new risks emerge every day. But watching your plans come to fruition doesn’t have to feel like a never-ending hangover. 

With the right mindset—and a few motivational Post-Its taped to your monitor—you can trust that your 2025 wellness program will hit the ground running, capture the results you’re looking for, and elevate what “wellness” means for your workforce. Start your 2025 wellness program off right with these four simple tips that will carry your organization through to 2026 and beyond.

Let Your Program, Engagement, and Performance Goals Be Your North Star

Think of your new or improved wellness program as a strong and sturdy ocean liner, with you at the helm as the captain. Steering your organization towards improved health and wellness depends on your ability to keep your goals at the forefront of every program decision.

However, that doesn’t mean your goals have to remain the same throughout the entire calendar year. In fact, the shelf life of your wellness program can grow exponentially if your goals adjust to the needs and habits of your organization.

Here's something that might surprise you—organizations with flexible goal-setting see their employees’ wellness program participation increase by 41%. Just like captains adjust their routes based on weather patterns, your wellness program needs goals that can bend without breaking.

Remember that goals can guide, but they can also change, decrease, and even increase based on the performance of your program. So even if you don’t achieve 100% program participation right off the bat, aim for 1% weekly or bi-weekly increases. Small wins add up faster than you might think.

Baking this “flexible goal architecture” into your 2025 wellness strategy doesn’t just make your goals more achievable—it also builds resiliency. Global health adversities used to make inflexible wellness programs stale and obsolete, but when your digital wellness platform can change with the tides, you can ensure your employees have the personalized resources, education, and motivation they need to thrive.

Evaluate Budget Regularly to Find Room for More Resources

The budget for your wellness program is like the perfect New Year’s champagne—quality always trumps quantity. Research shows that successful programs typically need $100-$150 extra per participant annually (excluding incentives) to create something that truly resonates, which is why it’s important to learn what matters most to your people.

For example, if employees could benefit from more stress management resources, evaluate your mental health tech stack and see where additional benefits could make a difference. Studies show organizations that invest in targeted healthcare initially see more claims for everything from annual checkups to virtual therapy. 

Just like your goals should fluctuate based on how your program performs, your wellness budget should balance today's requests with tomorrow's needs. Flexible budgets help wellness programs stay fresh and relevant to emerging health trends, which is why companies with successful programs find ways to blend different health assets—occupational safety, training, wellness initiatives, and more—into one cohesive source of truth.

Remember that while benefits like biometric screenings might cost $30-40 per person, early detection pays for itself many times over. The real magic happens when you find that sweet spot between spending and saving.

Save a Seat for Feedback—Not Just from the C-Suite, But the Entire Organization

Have you ever served a new recipe to friends only to realize halfway through dinner that something was off? Nobody said a word, but their polite smiles told the whole story. 

Your old wellness program may have been giving your employees that same tight-lipped smile.

When it comes to tweaking your wellness program, the best enhancements will come from the people that use it. Your program should be a collaborative endeavor between you and your workforce—the only way to give them a personalized experience is to see what they like, what’s missing, or what they want to get out of it.

But here's the thing about feedback—it only works when people feel safe giving it. After all, organizations that use anonymous surveys see up to 24% higher participation rates in their wellness initiatives—but with data privacy already a top concern among employees, it may be a tough conversation to start.

That’s why it’s up to benefits advisors and wellness program administrators to safeguard privacy and build trust with employees to open doors for feedback. Regular updates on security measures and data usage can foster trust, help employees feel included, and initiate discussions that could lead to substantial change.

Don't Underestimate the Power of Having Fun

It’s easy to get caught up in the hustle and bustle of running a wellness program, balancing a budget, and monitoring performance. But programs that see the highest success rates don’t let numbers and reviews steer the ship—they make it fun every step of the way.

The pure joy and excitement that comes with a new year is exactly what your wellness program needs to motivate your workforce. Studies show adding playful or game-centric elements to wellness activities can reduce stress and boost employee engagement by up to 90%—without incentives!

The biggest mistake wellness programs can make is taking themselves too seriously. Making heavy health topics more playful and less intense can increase participation by nearly 25%, boost productivity by 40%, and foster collaboration and problem-solving.

Just like a positive mood spreads through an office, fun wellness activities create ripples. Happy participants become your best program ambassadors, creating what experts call "wellness evangelists.”

Don’t Let the Ball Drop on Your 2025 Wellness Program Year

Time to set sail on your 2025 corporate wellness voyage! Remember, your program isn't just another corporate initiative—it's your organization's outward commitment to wellbeing. And like a well-balanced menu, you need the right mix of clear goals, smart budgeting, honest feedback, and a healthy portion of fun for the best results.

Ready to sit back and watch your company’s wellness goals come to life? Reach out to learn how you can bring your people together and keep them coming back for more all year long.

Related Resources

Get a fresh take on wellbeing for your organization

Request a demo